Photo by Josh Wilburne on Unsplash
RECLAIM
queer and trans mental health support
Reclaim is a non-profit organization located in St. Paul Minnesota which provides mental health support for queer and trans youths. This project is a redesign of their existing logo and building it out into a system. Reclaim is a non-profit organization located in St. Paul Minnesota which provides mental health support for queer and trans youths. This project is a redesign of their existing logo and building it out into a system.
This branding project was done as an assignment in Fall 2018 at the University of Minnesota Twin Cities.
Final logo variations
Where it started
RECLAIM’s logo and color scheme can be seen to the left. I chose to stay faithful to the existing colors in order to preserve an element of their identity.
process
two rejected ideas for the redesign
evolution of the final brain illustration with the final displayed on the far right
the communication system
style guide
